Founding Vision
SIGNAL
The world doesn’t need more products.
It needs products with purpose.
SIGNAL is a humanitarian footwear label — collectible design, converted into measurable humanitarian impact.
Four shifts are converging.
- 01Humanitarian need is rising.
- 02Traditional fundraising is saturated.
- 03Collectible culture is accelerating.
- 04People increasingly buy meaning.
Where they meet, an entirely new category opens.
Only Zellerfeld can build this.
SIGNAL doesn’t reinvent humanitarian work.
It creates a new way to fund it.
Everyone does what they already do best.
Nobody changes their business.
Together they build what none could alone.
A model where everyone wins.
Zellerfeld
- A new category
- Earned media
- Stronger creator ecosystem
- Purpose aligned to business
- No inventory risk
World Shoe Foundation
- A new fundraising channel
- New audience & visibility
- More footwear delivered
- Keeps doing what it does best
Murcielaco
- Creative direction
- Product design
- Brand & storytelling
Edition 001
Venezuela.
In June, two earthquakes displaced tens of thousands of families. Children are walking without shoes, and formal response is limited.
This is where SIGNAL begins.
Six steps. One closed loop.
Every edition creates measurable impact.
Transparency closes the loop.
Venezuela is the first signal.
Not the last.
- Education
- Medical
- Disaster relief
- Food security
- Clean water
New impact partners join. The model stays identical.
Collectible Footwear.
Humanitarian Impact.
One scalable model connecting design, collectors, manufacturing, technology, impact partners, and communities.
Become founding partners.
- 01Launch SIGNAL Edition 001.
- 02Confirm World Shoe Foundation as Founding Impact Partner.
- 03Schedule the founding workshop.
Target: the first edition, live in 30 days.